MGI Crucibles recent increase in production capacity from 300 MT to 600 MT per month in just over a year points to a very Interesting and Emerging Trend.
It’s no secret that the Foundry sector in India is witnessing steady expansion of late, However, is it possible that One Sector is Growing Faster than others?
Let’s Dig a bit beneath the surface to find out.
Why this Growth Points to an Interesting Emerging Trend?
Expansions of this magnitude usually happen when demand is steady, predictable, and backed by long-term demand-driven customer agreements, and of course, some optimism.
Crucibles, particularly the kind that MGI manufactures are mainly used by the Non-Ferrous Industries like Aluminum, Copper, and Copper Alloys for melting and pouring, demand for which is growing rapidly with the rise of the EV and Solar Industry.
Mr Dipen Patel one of the Promoters of the Company, says their Customer base is largely Aluminum Sand Casting and Gravity Die-Casting Foundries around the World who are suddenly struggling to keep up with the World’s demand for the light metal.
India’s Domestic Manufacturing like infrastructure projects and automotive, electrical, and energy sectors are also helping
The parallel rise in the monthly sales from 200 MT to 300 MT, which is like 50% growth, shows that this expansion is not merely a speculation, but rather it is demand-driven.
3 Strategies you can adopt that MGI used to Outsmart their Competition!
For years, the Indian Crucible market was ruled by a few Global Companies and their products performed well. However MGI identified their Blue Ocean by reading between the lines.
1. Great Pricing Strategy :
As competition slowly went up and profit margins got squeezed, many foundries started wondering if expensive imports were always needed.
Meanwhile, MGI worked to a give steady and consistent performance at a more reasonable price with the use of natural graphite flakes and powder.
Foundries liked this way of thinking because they wanted to get the best value for their money.
2. Customization :
Foundry work differs greatly because of furnace design, alloy type, melting methods, and working temperatures. But the crucible market mostly sold standard products for a while, with little room to change products for specific foundry needs. Big and global suppliers, though technically sound, were often not so willing to change designs outside set guidelines
MGI saw this loophole early and picked a more cooperative way to solve this issue. By talking with foundries and learning about their everyday problems, the business started offering custom crucible solutions made for each need.
This readiness to do custom work led MGI to be noticed by those companies that demanded flexibility. The business didn’t just act as a supplier; it worked with foundries to give practical, performance-focused answers. Eventually, this way of doing things created belief and reliance, which caused more orders (sales) and lasting customer bonds
3. Great Branding!
Fast Food companies around the world have spent Billions of Dollars in research trying to identify the optimal color for their Branding, today most Brands believe that Red is what drives the most sales. MGI believes that Green is the way to go for the Crucible Industry, and the numbers don’t lie!
Looking for Crucibles for your Aluminum or Copper Alloy Foundry?
MGI is always willing to take on challenging products and it’s likely they’ve already developed the ones you need.
Morever, from their collaborations with various Foundries Worldwide, they are also in a Strong Technical Position to offer Good Consultancy where Crucible Technology is concerned.
You can Reach them below :
+91 93138 01745 | Email : sales@mascindustries.com | Web : https://www.mascindustries.com/
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